Netflix and the Re-invention of Television

1. Introduction.- Part I: Controlling Television: TV's Ancillary Technologies.- 2. Introduction: Control, Power, Television.- 3. Managing Choice, Negotiating Power: Remote Controls.- 4. New Regimes of Control: Television as Convergence Medium.- 5. Digital Television and Control.- Part II: Binge-Watching and the Re-invention of Control.- 6. Introduction: Binge-watching Netflix.- 7. Scheduling the Binge.- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste.- 9. Netflix Marketing: the Binge and Diversity.- Part III: Netflix and the Re-invention of Transnational Broadcasting.- 10. Introduction: Netflix as Transnational Broadcaster.- 11. The Transnational, the National, and Television.- 12. The Transnational and Domestication: Netflix Texts.- 13. The Netflix Audience.- 14. Conclusion.