Political Marketing and Management in the 2017 New Zealand Election

Chapter 1 Introduction: Political marketing and management in New Zealand Jennifer Lees-Marshment
Chapter 2 Vote Compass NZ 2017: Marketing insights into public views on policy and leaders Jennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden
Chapter 3 Political parties and their customers: the alignment of party policies with supporter, target and undecided market preferences Jennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden (pp 18-32)
Chapter 4 Messy Marketing in the 2017 New Zealand Election: the incomplete market-orientation of the Labour and National Parties Jennifer Lees-Marshment (pp 33-51)
Chapter 5 Candidate Brand Personality and the 2017 New Zealand General Election James Barrett (pp 52-70)
Chapter 6 Minor Party Campaign advertising: A market-oriented assessment Claire Robinson (pp 71-84)
Chapter 7 Communicating Market-Oriented Leadership in power and opposition Edward Elder (pp 85-100)
Chapter 8 Conclusion: Political marketing and management lessons for research and practice Jennifer Lees-Marshment (pp 101-120)
Appendix: Vote Compass 2017 Core Reports (pp 121-131)