Multisensory Packaging: Designing New Product Experiences
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- Artikel-Nr.: 10474957
Beschreibung
Part I: Packaging and the senses
Chapter 2: Packaging colour and its multiple roles
Chapter 3: Food imagery and transparency in product packaging
Chapter 4: The role of typeface in packaging design
Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation
Chapter 6: Tactile/haptic aspects of multisensory packaging design
Part II: Multisensory packaging frameworks and contexts
Chapter 7: On the embodied origins of product perception and sensory evaluation
Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework
Chapter 9: Influencing healthy food choice through multisensory packaging design
Chapter 10: Multisensory premiumness
Chapter 11: Multisensory packaging design across cultures
Part III: The future of multisensory packaging
Chapter 12: The consumer neuroscience of packaging
Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies
Eigenschaften
Breite: | 151 |
Gewicht: | 634 g |
Höhe: | 215 |
Länge: | 28 |
Seiten: | 378 |
Sprachen: | Englisch |
Autor: | Carlos Velasco, Charles Spence |