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Multisensory Packaging: Designing New Product Experiences


Multisensory Packaging: Designing New Product Experiences
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Beschreibung

Chapter 1: Introduction to multisensory product packaging

Part I: Packaging and the senses

Chapter 2: Packaging colour and its multiple roles


Chapter 3: Food imagery and transparency in product packaging

Chapter 4: The role of typeface in packaging design

Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation

Chapter 6: Tactile/haptic aspects of multisensory packaging design

Part II: Multisensory packaging frameworks and contexts

Chapter 7: On the embodied origins of product perception and sensory evaluation

Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework

Chapter 9: Influencing healthy food choice through multisensory packaging design

Chapter 10: Multisensory premiumness

Chapter 11: Multisensory packaging design across cultures

Part III: The future of multisensory packaging

Chapter 12: The consumer neuroscience of packaging

Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies

Eigenschaften

Breite: 151
Gewicht: 634 g
Höhe: 215
Länge: 28
Seiten: 378
Sprachen: Englisch
Autor: Carlos Velasco, Charles Spence

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