Bright Modernity: Color, Commerce, and Consumer Culture

I. Foundations: Industry and Education

1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries

2. Learning to See with Milton Bradley

II. Gender and Color

3. "Real Men Wear Pink?" A Gender History of Color       

4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century        

5. Let's Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color

6. Movies Meet the Rainbow     

7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s-1950s

8. Life in Color: Life Magazine and the Color Reproduction of Works of Art

IV. Predicting the Rainbow

9. The Color Schemers: American Color Practice in Britain, 1920s-1960s

10. Modeurop: Using Color to Unify the European Shoe and Leather Industry

11. Who Decides the Color of the Season? How the Première Vision Trade Show Changed Fashion Culture