Popular High Culture in Italian Media, 1950-1970: Mona Lisa Covergirl
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Beschreibung
1. Introduction: The Mona Lisa Covergirl
2. Italia domanda : A question of culture
3. Dear Intellectual: The cultural advice columns
4. Lascia o raddoppia ?: Contestants and the classics
5. Lip-syncing Rossini: The highs and lows of Italian television opera
6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising
7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello
8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi
9. Patrolling the border: I Promessi Sposi on RAI television
10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa
2. Italia domanda : A question of culture
3. Dear Intellectual: The cultural advice columns
4. Lascia o raddoppia ?: Contestants and the classics
5. Lip-syncing Rossini: The highs and lows of Italian television opera
6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising
7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello
8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi
9. Patrolling the border: I Promessi Sposi on RAI television
10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa
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