Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the I

Preface. Book I: The Setting. 1. The Infant Formula Controversy at the Center Stage. 2. The Societal Context of the Infant Formula Controversy. 3. The Institutional Context of the Formula Controversy. Book II: The Gathering Storm. 4. Sowing the Seeds of the Infant Formula Controvery -- the Early Years. 5. The Infant Formula Controversy comes to the United States. 6. The Activistis throw down the Gauntlet -- the Kennedy Hearings and their Aftermath. 7. The Drive toward Code Enactment -- the Post Kennedy Era. Book III: Issues and Institution. 8. Health, Medical and Scientific Aspects of the Infant Formula Controversy. 9. Worldwide Infant Formula Sales, Markets and Industry Structure. 10. Infant Formula Industry and Major Manufacturers involved in the Controversy. 11. Major Religious and Activist Groups involved in the Infant Formula Controversy. Book IV: Escalation of the Conflict. 12. Involvement of the World Health Organization (WHO) Hearings in Geneva. 13. Dynamics of the Passage of the WHO Code -- Interplay between Institutions and Players. 14. The U.S. casts the `Sole' Negative Vote: the Impact of Ideology and Domestic Policies. Book V: Drive toward Resolution of the Conflict. 15. Nestlé Coordination Center for Nutrition, Inc. (NCCN): Nestlé's Change in Organizational Structure and Strategies to deal with the Boycott. 16. `Winning the Methodists': the Last Major Battle-Ground to enlist the Religious Community's Support for the Boycott. 17. Nestlé Infant Formula Audit Commission (NIFAC): a New Model for Gaining External Legitimacy for Corporate Actions. 18. Settlement ofthe Dispute and Termination of the Boycott: Discussions between INBC/INFACT and Nestlé -- UNICEF in the Role of an Honest Broker. Book VI: Some Lessons Learned and Unlearned. 19. The Lessons of Accountability -- Third World Governments: Expectations and Performance -- WHO'S Non-Existent Monitoring. 20. Code Compliance by the Infant Formula Industry: the New Nestlé -- the More Things Change, the More they Remain the Same. 21. Emerging Modes of Business--Society Conflict Resolution -- an Assessment. Index.