The Cordial Economy - Ethics, Recognition and Reciprocity

Acknowledgements.- Prologue: Ethics & economic rationality: the cordiality horizon; Elsa González-Esteban.- Introduction: Towards a cordial economy.- Chapter 1. Economic selfishness. The architecture of homo oeconomicus.- Chapter 2. Economic theory. The axiomisation of homo oeconomicus.- Chapter 3. Economic racionality. The reciprocity paradox.- Chapter 4. Reciprocity approaches. The possibility of human cooperation.- Chapter 5. Cordial recognition. The communicative and affective link in human.- Chapter 6. Cordial reciprocity. The ethical foundation of human cooperation.- Chapter 7. Cordial rationality. The language of human cooperation.- Chapter 8. Cordial goods. The role of intangibles in the economy.- Chapter 9. Cordial economics. The participation of civil society in the economy.- Chapter 10. Cordial Big Data. Managing the cordial dimension of the business.- Index.