Attitudes and Behavioral Decisions

1. Strategies for Exploring Attitudes and Behavior.- Statistical Prediction Models.- Decision Research.- Goal-Directed Behavior.- The Process of Preparing for Action.- Affinity of Judgment and Behavior.- Latent Attitude Structures.- Heuristics and Biases.- The Experimental Approach.- 2. A Component Theory for Attitude Objects.- Definitions and Notations.- Basic Assumptions of the Component Theory.- Some Implications and Simplifying Assumptions.- Empirical Results.- Prediction of Behavior Toward Attitude Objects.- Formal Models.- 3. Cognitive Choice Processes and the Attitude-Behavior Relation.- Fishbein and Ajzen's Contribution to the Attitude-Behavior Problem.- The Theory of Reasoned Action, A Process Model?.- Principles for Analyzing Cognitive Choice Processes.- General Method of Empirical Investigation.- Criterion-Dependent Choice Models.- Empirical Results.- Comparison with Other Models.- Alternative Based Aggregation into Holistic Evaluations or Attitudes?.- General Discussion.- 4. Changing Choices: Why and How, If At All.- Theoretical Framework.- Experiments.- A Wider Perspective.- 5. A Computer Simulation System for Individual Decision Processes.- Attitude and Behavior.- Decision Research.- Computer Simulation.- A Computer Simulation System for Individual Decision Making.- Linking REASON and HEURISCO.- Recent Developments.- Appendix A: Description of the Heuristics Used in the Study by Jungermann et al. (1985).- Appendix B: Technical Realization of HEURISCO.- 6. Egotism and Altruism in Social Dilemmata.- Union Dilemma Game.- Prisoner's Dilemma Game.- Commons Dilemma Game.- Empirical Studies.- Conclusion.- 7. Predicting Behavior in Natural Settings: Four Field Studies.- Basic Concepts and Applied Perspectives in Attitude-Behavior Research.- Searching for Medium-Range Models of Behavior Prediction.- Putting the Models to Test.- General Discussion.- 8. Expectations and Decisions.- Theory.- Facets of Expectation.- Counter Model of Evaluated Expectations in Predicting Decisions.- Experiment: Changing Expectations.- Discussion.- 9. Behavior as an Expressive Function of Attitudes.- Prediction of Behavior.- The New Trend.- Structures of Attitude and Behavior.- Biases.- The Response Process.- Testing Aspects of the Theory.- Study 1.- Study 2.- Study 3.- Final Discussion.- Author Index.