Subjectivity, the Unconscious and Consumerism: Consuming Dreams

1. Introduction PART I. Theoretical framework 2. Symbolic imaginaries and the subject 3. Symbolic imaginaries: The world of dreams 4. The ImCon as a semiotic imaginary: Consumption dreams and the subject as consumer 5. The ImCon as simulacrum of symbolic imaginary: Dream-worlds of consumption and the subject as commodity 6. Dreamscapes: The dream-worlds of shopping malls, McDonald's, and Disneyland PART II. Empirical study 7. Method 8. Interpretation and discussion 9. All that is sacred (and symbolic) is commodified: The McChurch(TM) Dreams 10. Disneyized dreams: Imaginary models of simulation 11. Dreaming in the temples of consumption: Shopping malls and department stores dreams 12. Conclusions.