The Psychology of Micro-Targeted Election Campaigns
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- Artikel-Nr.: 10391820
Beschreibung
Introduction.- 1. Approaching Persuasion.- 2. Subjective rationality.- 3. Source credibility.- 4. From belief to behaviour.- 5. Voter relevance and campaign phases.- 6. Psychometrics, model generation, and data.- 7. Micro-target campaign management.- 8. Negative campaigning and attack ads.- 9. Modelling complex systems.- 10. From analytic to dynamic micro-target models.- 11. State of play.
Eigenschaften
Breite: | 146 |
Gewicht: | 541 g |
Höhe: | 21 |
Länge: | 210 |
Seiten: | 395 |
Sprachen: | Englisch |
Autor: | Jens Koed Madsen |