Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Foreword ixIntroduction 1Part 1 Taking Advertising Apart1 The Persuasion Model 152 Alternative Ideas 243 WhyWe Don't Pay Attention to Advertising 39Part 1 Summary 48Part 2 The Psychology of Communication4 Learning and Attention 535 The Role of Memory 636 HowWe Process Communication 747 Problems with Getting Attention 85Part 2 Summary 95Part 3 Emotion and Consciousness8 Emotional Processing 1019 Our Adaptive Subconscious 11110 Emotion and Attention 123Part 3 Summary 133Part 4 Decisions and Relationships11 Decision-Making 13712 The Power of Metacommunication 14913 The Subconscious Seduction Model 160Part 4 Summary 174Part 5 Taking A Fresh Look at Advertising14 Under the Radar 17915 The Hidden Power of New Media 18916 Legal, Decent, Honest, and Truthful? 19817 How to Spot Subconscious Seduction 207Conclusion 219References 229Index 239