Reinventing the Entrepreneur: Turning Your Dream Business into a Reality

Acknowledgments xiIntroduction: Turning Someday into Payday 1Part One: The Who and the WhyChapter 1 Idea Brainstorming: Fun, Fast, and Easy 7Discover the Three "P's": Passion, Purpose, and Profits 9Is It Sellable? 12Quick Start Summary 14Chapter 2 Markets versus Topics: Understand the Difference and Prosper 15Starting Small Is Better 18Chapter 3 Determining Market Size: Easy as the Three Bears--It's Got to Be Just Right 21Where's There's a Good Question, There's a Great Answer 23Chapter 4 Your Subscriber Avatar: Knowing Your Ideal Customer 27Birds of a Feather Flock Together 30Chapter 5 Competitive Analysis: The Direct and Indirect 33Two Is Better Than One 33Quick Start Summary 35Part Two: Anatomy of Your BusinessChapter 6 A Proven Business Model: If It Ain't Broken 39The Pros and Cons of Each Business Model 41What's a Guru? 45No Face--No Name 46Show Me the Money 47Chapter 7 Naming Your Inbox Magazine: It's Got to Be Good! 51A Name Can Make You or Break You 51Give the People What They Want 56Give It a K.I.S.S. 58Chapter 8 Design and Frequency: It's All about Engagement 61When, Oh When 63Plain Text or HTML--What? 64Let's Push It! 65It Needs to Be Actionable and Useful 66Stick to Your Guns 67Your Panache 68Chapter 9 Software and Systems: Technology Made Easy 69The Bad You Need to Know 71You Want to Stay Single 71Websites Have Never Been Easier 72Opt Them In--Send It Out 73Chapter 10 Don't Wait: Action You Can Take Right Now 75Action Step 1 75Action Step 2 76Action Step 3 77Action Step 4 78Action Step 5 79You Are on Your Way! 80Part Three: The Useful and the ActionableChapter 11 Building Your Panel: Content Is King 83Three Easy Steps for Putting Your Panel Together 86Step 1: Brainstorm a List of Potential Panelists 86"No" Won't Be an Option 105Chapter 12 You, the Author: Article Writing Made Easy 107Alert Yourself 107Become a Dictator 108Take It to the Bank 110Creating the Perfect Article Structure Is Golden 111Creating Engaging Content 113Be Remarkable 116Chapter 13 Sourcing Compiled Content: Done for Your Filler 117Private Label Resale Content 117Article Sites 119Public Domain Content 120Meat, Vegetables, and Bread 124Chapter 14 Don't Delay: Action You Should Take Right Now 125Reality Awaits 127Part Four: The Art and Brilliance of a CommunityChapter 15 Landing Pages: Land on It and Squeeze It, Baby 131Quantity Plus Quality Equals a Great List 131Long versus Short Squeeze Pages 140The Elements of a Squeeze Page 144Get Out of the Headlights 146Chapter 16 Lead Magnets: Your Ambassador 149Types of Lead Magnets 151The Reciprocal 151Not Peanut Butter and Jelly 152Be a Leader with Your Lead Magnet 156Chapter 17 Your First 1,000: It's a Numbers Game 159Step 1: Social Media Marketing 160Step 2: Article Marketing 163Step 3: Active Content Syndication 172Step 4: Press Releases 174Step 5: Viral PDFs/Infographics 176Step 6: Ad and Resource Swaps 177Less Is More 178Low-Hanging Fruit Is Always the Way to Go 179Part Five: Finally, a Real Business of Your OwnChapter 18 Let's Start Monetizing: The Smart Way 183Affiliate Promotions 183Nobody Likes Greedy 184Give Them What They Want 185The Proof Is in the Pudding 185Selling Advertising 187Rates and Data: It's All in the Cards 193Evolution in Advertising 197Brokers and Managers 199Logical and Methodical 200Chapter 19 The Publisher's Matrix: Your Content Empire 201Determine Your Needs 206Publisher Method 1: Joint Venture Partnerships 206Publisher Method 2: Buying and Licensing Content 210Publisher Method 3: Hiring Ghostwriters 214Publisher Method 4: Interviewing Experts 217Do One, Do All 222Part Six: Big or Small, Your ChoiceChapter 20 Measuring by the Numbers: The More You Know, the More You Grow 225Daily Key Metrics 225To Keep the Doors Open = Fixed Plus Variable Expenses 226Costs in Action 227Subscribers Are Your Lifeline 228You Can Improve Only if You Know Your Results 230Weekly Key Metrics 233Long-Term Metrics 239Successful Entrepreneurs Love Numbers 242Chapter 21 Building Your Team: It's Good to Be Great! 243Who and When 244The Million-Dollar Mark 247Never, Never, Never Outsource 248Gross Revenue versus Profits 249A Good Problem to Have 252Chapter 22 Positioning for the Sale: Your Big Payday 253Getting Ready 254Good Things Come in Threes 259Start the Right Way 261Epilogue: Still Growing Strong and Damn Proud 263About the Author 265Index 267