The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution

Acknowledgments ixAbout the Authors xiIntroduction: Problems and Opportunities Are Two Sides of a Coin 1Part 1 The Idea 5Chapter 1 Any Industry Can Be Disrupted--Positively 7Chapter 2 Ask WTF 19Part 2 Leading the Innovation 33Chapter 3 Create an Unfair Competitive Advantage 35Chapter 4 What Do I Do Now? 55Chapter 5 Business Is a Series of Problems to Solve 73Chapter 6 Develop Your Unique Selling Proposition 85Part 3 Shaking up the Market 103Chapter 7 Launching a Company Is Both Art and Science 105Chapter 8 Negotiation Skills: Can't Be in Business without Them 121Part 4 Driving the Revolution 141Chapter 9 No Tree Grows to the Sky 143Chapter 10 If You Don't Make Mistakes, You're Not Trying Hard Enough 157Chapter 11 Culture by Design or Culture by Default 171Afterword You Can Invent the Future 197Index 201