Etsy-preneurship: Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business.

Foreword Timothy Adam xiPreface xvAcknowledgments xviiChapter 1 Etsy 1 Entrepreneurship 1Etsy-preneurship 1The World of Etsy 1Entrepreneurship Is for You 2Etsy-preneurship Defined 3The Etsy-preneurship Model 4My Etsy-preneurship Story 7Instructions for Etsy-preneurship.com and Accessing Digital Downloads 9Download: Mission, Vision, Values, and Competency Statements 10Chapter 2 Creating a Business Plan 13Starting the Foundation 14Benefits of Planning 14Breaking Down the Business Plan 15Download: Creating Your Etsy Business Plan 25Chapter 3 Bookkeeping 27Benefits of Bookkeeping 28Talking the Bookkeeping Talk 29Core Bookkeeping Functionality 30Most Popular Etsy Bookkeeping Solutions 32Key Bookkeeping Topics and Tips 37Download: Bookkeeping Quiz--Finding Your Solution 42Chapter 4 Taxes 43Tax Prerequisite 44Do I Need to File Taxes? 45Am I a Hobby or a Business? 46Federal ID: EIN 48Form 1040 48Schedule C 49Self-Employment Tax 52Quarterly Estimated Tax Payments 53Sales Tax 54Home Office Deduction 56Equipment Taxation 57Other Tax Topics 59Download: Tax Calculator--Schedule C 61Chapter 5 Finances 63A Tale of Two Financial Approaches 63Bank Accounts 66PayPal 68Pricing Your Products 71Budgeting 79Managing Your Cash 79Three Financial Mistakes to Avoid 80Financial Tips 83Download: Pricing Tool and Formula 84Chapter 6 Legal 85Choosing Your Business Structure 85Contracts 88Intellectual Property 89Small Business Insurance 91Other Legal Topics to Consider 93Following Etsy's Rules 95Small Business Ethics 95Download: Business Structure Quiz--Finding Your Perfect Fit 96Chapter 7 Operations 97Why Operations Matter 98Etsy-preneurship Operational Standards 99Example: Operational Standards for Providing Customer Feedback 104Setting Your Operational Standards 106Failing Operational Standards and Correcting the Gap 110Download: Productivity Log and Defining Your Operational Standards 110Chapter 8 Marketing 113Marketing Isn't What It Used to Be 114The Etsy-preneurship Practical Marketing Framework 114The Marketing Disciplines 118Marketing Strategies Need Structure 121The 30-Day Etsy-preneurship Marketing Plan 122An Example: The 30-Day Etsy-preneurship Marketing Plan 124Free and Low-Cost Marketing Methods for Etsy Sellers 127Good Product Photos Sell: 10 Tips to Make Etsy's Front Page 128Download: The 30-Day Marketing Method 129Chapter 9 Etsy Community: 40 Etsy Tips, Tricks, and Nuggets 131How to Implement Tips, Tricks, and Nuggets 131Download: Sales Countdown Goal Tracker, Customer Service E-Book, and Must-Read Etsy Articles (Top 100) List 151Chapter 10 Practicing Business Self-Development 153Developing the Foundation 153The Top Etsy Seller Resources 155Top Etsy Seller Apps 162Download: Self-Development Resource Guide and Learning Opportunity Planner 164Chapter 11 Encouragement and Next Steps 165Real-Life Etsy-preneurs 166Practicing Etsy-preneurship and Finding Your Inner Etsy-preneur 170Your Internal Source of Encouragement 170What Do I Do Next? 172Download: Extended Interview E-Book and Next Steps--Commitment Statement and Planning Tool 173Advanced Application Internal Study: Etsy Shop Ratios 175Seven Etsy Shop Ratios (Stories) 176Three Etsy Shop Forecasts (Predictions) 181Download: Etsy Shop Ratio Calculator 183Advanced Application External Study: Etsy Marketplace Trends That Impact Your Business 185Etsy Weather Reports 186Etsy Seasonality 192Revenue Estimates 193Etsy Wages and Efficiency 194Day-by-Day Statistics 194In an "Etsy" Minute 195The Future of Etsy? 195Download: Etsy Weather Reports Analysis 197Download Details andClosing Thoughts 199About the Author 201Index 203