Defcon 1 Direct Selling: Manual for Field Leaders

Introduction: Living the Nightmare Dream... xiChapter 1 It's All on You 1Chapter 2 The Sacred Responsibility of Sponsoring 13Chapter 3 How You Become a Model Leader 27Chapter 4 Unleashing Your Secret Weapon: Culture 43Chapter 5 Building a Golden Goose (And Protecting Her) 55Chapter 6 Creating Momentum and Exponential Growth 65Chapter 7 Dangerous Field Dynamics and How to Solve Them 75Chapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95Chapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105Chapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115Chapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125Chapter 12 When the Missiles are Airborne 151Epilogue: Rebuilding After Doomsday 163Recommended Resources 167Bonus Content 169Acknowledgments 177About the Author 179Index 181