The British General Election of 2015

Preface
1 I'm Afraid There is No Money: Five Years of Coalition
2 How Hard Can it Be? The Conservatives
3 Brand Failure: Labour
4 Zugzwang: The Liberal Democrats and Others
5 The Long and the Short of the SNP Breakthrough; Richard Rose and Mark Shephard
6 Roads and Car Crashes: The Election Approaches
7 Dead Cats and Bogy Men: The National Campaign
8 Different Scripts Required: Election Night
9 Margin of Error: The Polls
10 Where to Drop the Bombs: The Constituency Battle
11 The Battle for the Stage: Broadcasting; Charlie Beckett
12 Still Life in the Old Attack Dogs: The Press; David Deacon and Dominic Wring
13 Variable Diversity: MPs and Candidates; Byron Criddle
14 Out of the Blue: The Campaign in Retrospect
Appendix 1: The Results Analysed; John Curtice, Stephen D. Fisher and Robert Ford
Appendix 2: The Voting Statistics