Childhood and Consumer Culture

Introduction; D.Buckingham & V.Tingstad PART I: HISTORY OF CHILDREN'S CONSUMPTION Valves of Adult Desire: The Regulation and Incitement of Children's Consumption; G.Cross Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys); T.Korsvold The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930; J.Smith PART II: THEORY AND METHOD IN RESEARCH ON CHILDREN'S CONSUMPTION Commercial Enculturation: Moving Beyond Consumer Socialization; D.T.Cook Subjectivities of the Child Consumer: Beings and Becomings; B.Johansson Researching Things, Objects and Gendered Consumption in Childhood Studies; C.Mitchell PART III: PRACTICES OF CONTEMPORARY MARKETERS Children's Virtual Worlds: The Latest Commercialization of Children's Culture; J.Wasko Creating Long-lasting Brand Loyalty - or a Passing 'Craze'? Lessons from a 'Child Classic' in Norway; I.Hagen & Ø.Nakken The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show; L.Martens PART IV: SOCIAL CONTEXTS OF CHILDREN'S CONSUMPTION The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents; C.Collins & M.Janning The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution; R.Wærdahl 'Those Who Have Less Want More. But Does it Make Them Feel Bad?' Deprivation, Materialism and Self-Esteem in Childhood; A.Nairn, P.Bottomley & J.Ormrod PART V: CHILDHOOD IDENTITIES AND CONSUMPTION Branded Selves: How Children Relate to Marketing on a Social Network Site; H.Skaar 'Hello - We're only in the Fifth Grade!!': Children's Rights, Intergenerationality and Constructions of Gender in Public Discourses about Childhood; M.Rysst 'One Meets Through Clothing': The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel; D.Lemish & N.Elias