Political Parties and Campaigning in Australia: Data, Digital and Field
Lieferzeit: 7-14 Werktage
- Artikel-Nr.: 10428005
Beschreibung
Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the 'Ground War'.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.