The Rise of Populism in Western Europe: A Media Analysis on Failed Political Messaging

Foreword.- Preface.- 1.Introduction: How the failed political messaging of moderate political actors strengthens populist radical right parties.- 2.The Riddle: Why are some populist radical right parties more successful than others?.- 3.State of Research: Linking social theory with comparative politics.- 4.Research Design: Ensuring high validity and high reliability under the auspices of comparative case studies.- 5.Empirical Results: Why populistis win or lose - a two-level theory.- 6.The Netherlands: The PvdA's pyrrhic victories, or Waiting for Pim Fortuyn.- 7.Sweden: How the Liberals (FP) gave birth to the Swedish Democrats (SD).- 8.Germany: How a conservative compromise between the CDU/CSU and SPD blocked the populist radical right parties REP and Schill.- 9.Generalizing the Findings: Explaining the rise of the AfD and UKIP.- 10.Conclusioni: It's political messaging, stupid!.