Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success

PART I: THEORETICAL FRAMEWORK Analyzing Japanese Firms' Market and Nonmarket Strategies; V.K.Aggarwal PART II: DEVELOPING ASIA BECKONS JAPAN: OVERALL MARKET AND NONMARKET ENVIRONMENT Japan's Foreign Direct Investment and Trade in Asia; S.Urata PART III: CASE STUDIES Banking on East Asia: Expansion and Retrenchment of Japanese Firms; M.Kawai, Y.Ozeki & H.Tokumaru Cartels, Competition, and Consolidation in the Japanese Chemical Industry; T.Taketomi On the Road to Asia: Japanese Automakers in ASEAN; G.Noble Ringing off the Hook! Japanese Telecommunications Responds to the Call of Asian Markets; Y.Okamoto Cracking the Code: Japanese Software Strategies in Asia; T.Nakagawa Short Circuiting Keiretsu: Japanese Electronic Firms in Asia; H.Yoshimatsu PART IV: CONCLUSION Lessons from Japanese Firm Strategies in Developing Asia; V.K.Aggarwal