Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?

Political Communication: an Integrated Approach; H. Kriesi The Context of the Campaigns; H. Kriesi & L. Bernhard Design of the Study: an Integrated Approach; R. Hänggli , C. Schemer & P. Rademacher Coalition Formation; L. Bernhard & H. Kriesi Construction of the Frames; R. Hänggli , L. Bernhard & H. Kriesi Message Delivery; L. Bernhard Media Organizations in Direct Democratic Campaigns; P. Rademacher , M. A. Gerth & G. Siegert Coverage of the Campaigns in the Media; M. A. Gerth , U. Dahinden , & G. Siegert Key Factors in Frame-building; R. Hänggli The Role of Predispositions; H. Kriesi The Role of Knowledge; H. Bonfadelli & T. N. Friemel When Campaign Messages meet Ideology. The Role of Arguments for Voting Behavior; W. Wirth, J. Matthes , & C. Schemer The Impact of Positive and Negative Effects in Direct-Democratic Campaigns; W. Wirth , C. Schemer , R. Kühne & J. Matthes Conclusion; H. Kriesi Bibliography