The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture

Introduction.- Rebecca C. Hains & Nancy A. Jennings.-SECTION ONE: TOY TRENDS.- 1.       Toying with Guns: A Critical Analysis of Play Firearms.- Jody Lynée Madeira, Professor of Law and Louis F Niezer Faculty Fellow, Indiana University Maurer School of Law.- 2.        Reclaiming the Livingroom: The Play Value of Grotesque Toys.- Tyler Brunette, Ph.D. student, University of Pittsburgh, the Department of Communication.- 3.       Playing with Minimalism: The Promotion of High-End Toys and Childhood Simplicity.- Spring-Serenity Duvall, Associate Professor of Communication, Salem College.- 4.       Imported Toys in Indonesia: Parental Consumer Literacy, Purchase Decisions, and Globalization.- Rani Chandra Oktaviani and Fadlin Nur Ichwan, Lecturers, The London School of Public Relations, Jakarta.- SECTION TWO: TOY MARKETING.- 5.       Totally Toyetic.- Jonathon Lundy, Ph.D. Candidate, Drexel University.- 6.       Unwrapping Toy TV: YouTube Kids and the role of Toy Unboxing and Play Videos.- Kyra Hunting, Assistant Professor, Media Arts and Studies, The University of Kentucky.- 7.       Disney Toy Marketing Addresses Latina/os.- Diana Leon-Boys and Angharad N. Valdivia, Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign.- 8.  A Toy for Thoughtful Parents:  Explaining the Rhetorical Origins of the American Public's Love for LEGO.- Lauren DeLaCruz, Ph.D. Candidate, Rhetoric and Public Culture, Northwestern University.- SECTION THREE: TOYS AND GENDER.- 9. "Smart is the New Cool": Project MC2 and the Marketing of STEM Lifestyles to Tween Girls.- Avi Santo, Chair, Department of Communications & Theater Arts, Old Dominion University.- 10. Hacking Girl Power: GoldieBlox and Material Rhetoric.- Margeaux Lippman Hoskins, Lecturer, Dutchess Community College, Poughkeepsie, NY.- 11. Toy discourses and gendered roles in "the most gender equal country in the world": A critical cultural analysis of toy catalogues from 2011-2018.- Trine Kvidal-Røvik, Associate Professor, Department.- Tourism and Northern Studies, The Arctic University of Norway.- 12. American Girl and the Construction of Masculinity.- Emilie Zaslow, Associate Professor, Pace University, New York.- 13. The Politics of Barbie's Curvy New Body: Marketing Mattel's "Fashionista" Line.- Rebecca Hains, Professor of Media and Communication, Salem State University.