New Sporting Femininities: Embodied Politics in Postfeminist Times

1. Femininities, Sport and Physical Culture in Postfeminist, Neoliberal Times; Kim Toffoletti, Jessica Francombe-Webb and Holly Thorpe. Section 1: Postfeminism and the Sport-Media-Industrial Complex. 2. What's New About Sporting Femininities? Female Athletes and the Sport-Media Industrial Complex; Cheryl Cooky. 3. Don't be a Do-Nothing Bitch: Popular Feminism and Women's Physical Empowerment in the UFC; Jennifer McClearen. 4. The Performance of Blackness and Femininity in Postfeminist Times: Visualising Serena Williams Within the Context of Corporate Globalisation; Kristi Tredway. 5. Postfeminist Paradoxes and Cultural Difference: Unpacking Media Representations of American Muslim Sportswomen Ibtihaj and Dalilah Muhammad; Sumaya F. Samie and Kim Toffoletti. 6. Killing the Football Widow: NFL Marketing Beyond "Pink It & Shrink It"; Jeffrey Montez de Oca and Molly Cotner. Section 2: Everyday Athletic Girls and Women Negotiating Postfeminism. 7. Re-focusing the Image of the "Superwoman" with "No Colour": "Writing Back to the Centre" from a Globalised View; Laura Azzarito. 8. New Sporting Femininities in China: The Embodied Politics of Roller Derby; Adele Pavlidis. 9. Footballing Femininities: The Lived Experiences of Young Females Negotiating "The Beautiful Game"; Jessica Francombe-Webb and Laura Palmer. Section 3: Postfeminism in Online Sport and Fitness Spaces. 10. Lean Light Fit and Tight: Fitblr Blogs and the Postfeminist Transformation Imperative; Sarah Riley and Adrienne Evans. 11. #TakeBackFitspo: Building Queer Futures in/Through Social Media; Cathryn B. Lucas & Matthew R. Hodler. 12. Sport, Postfeminism and Women with Disabilities: Female Paralympians on Social Media; Kim Toffoletti. 13. Empowering "Sporty Sisters" through "Active Living": A Feminist Multi-modal Critical Discourse Analysis of the Lorna Jane Fitness Fashion Website; Meredith Nash. 14. The Girl Effect and "Positive" Representations of Sporting Girls of the Global South: Social Media Portrayals of Afghan Girls on Skateboards; Holly Thorpe, Lyndsay Hayhurst and Megan Chawansky.