Marketing and American Consumer Culture: A Cultural Studies Analysis
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Introduction: Martians and Marketing Chapter 1: The Semiotics of Marketing: Selling with Signs Chapter 2: A Psychoanalytic Approach to Marketing Chapter 3: Sociological Theory: The Group Sells Chapter 4: Marxism and Marketing Chapter 5: The Anthropology of Marketing Chapter 6: Marketing Memes: Antiquity and Modernity Chapter 7: Marketing the Self Chapter 8: Marketing Something: Advertising Cruise Tourism Chapter 9: Marketing the President: Political Marketing Chapter 10: Marketing to Millenials Chapter 11: Marketing and Social Media Chapter 12: Marketing Countries: Selling the USA Chapter 13: Marketing Theory Chapter 14: Ernest Dichter's The Strategy of Desire Coda: Marketing and Martians
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