Industrial Approaches to Media: A Methodological Gateway to Industry Studies

Introduction: Media Industry Studies - What and Why?.- SECTION I: The Ideologies & Ethics of Media Industry Studies.- 1.The Professional Ideologies of Academia and Industry. Case Study: The Apprentice's Sorcerer: Television in/and the Academy - Paul Kerr.- 2.The Politics and Ethics of Media Industry Studies. Case Study: On, With or For: Perspectives on Academic-Industry Collaborations - Elizabeth Evans and Paul McDonald.- SECTION II: The Theory & Practice of Media Industry Studies.- 3. Socialised Authorship: Conceptualising Media Industry Studies. Case Study: Industry as Author: Deconstructing Creativity - Michele Hilmes.- 4.Media Industries as Structure: Objectivism and the Societal Context. Case Study: The Political Economy of Television Sports Rights - Petros Iosifidis.- 5.Media Industries as Interaction: Constructivism and the Corporate Context. Case Study: Getting More Creative with Interviews - Sarah Ralph.- 6.Media Industries as Modality: Culturalism and the Discursive Context. Case Study: Researching Journalism through Social Media - Dave Harte.- SECTION III: The Reciprocity & Publishing of Media Industry Studies.- 7.Approaching Knowledge Exchange Case Study: The Need for Multiperspectival Work - Henry Jenkins.- 8.Publishing Media Industry Research. Case Study: Intellectual Collaboration and the Music Industry - Emily Caston.- Conclusion: Media Industry Studies - How and What Now?