The Origins of Modern Spin: Democratic Government and the Media in Britain, 1945-51

Introduction: What is Modern Spin? PART I: ORGANISING GOVERNMENT COMMUNICATION Idealistic Intentions: Striving to Speak to the People Expedient Outcomes: Communication Proves Harder than Expected Slipping Towards Spin: The Film-Making Experiment 'Information Management' Becomes a New Tool of Governance PART II: GOVERNMENT COMMUNICATION IN PRACTICE: THE PRESS Neither Free nor Fair?: Government Opinion of the Press Can Newspapers be Made 'More Responsible'? 'Press Freedom' Triumphs; Government Turns to Spin PART III: GOVERNMENT COMMUNICATION IN PRACTICE: BROADCASTING A Model Communicator? The BBC Objects to Being a Mouthpiece of the State 'Necessity' Justifies New Techniques of Manipulation Conclusion: Communication Moves Centre Stage