Media Effects: A Narrative Perspective

"James Shanahan provides a compelling new map for well-trodden ground, theory and research on media effects. His book is impressively wide-ranging at the same time that it coalesces into sharp focus. I was excited to find new synergies, new insights, and new possibilities for explorations of the ways that the media shape individuals and the wider social world." Erica Scharrer, University of Massachusetts "Too rarely do prominent scholars take the time to pause and take stock of their own academic field. Media Effects is a rare exception. Jim Shanahan offers us his very nuanced and compelling editorial take on almost a century of media effects research that has hopefully learned from its own past. It is particularly refreshing to have one of the eminent media effects researchers of our time help us to separate signal from noise in this rapidly growing field of research." Dietram Scheufele, University of Wisconsin