Biosurveillance in New Media Marketing: World, Discourse, Representation
Lieferzeit: 7-14 Werktage
- Artikel-Nr.: 10384569
Beschreibung
1. Introduction: Advertising Futures
2. A Theory of Manipulation: Critical Perspectives
3. The Emergence of Neuromarketing
4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?
5. Structures of Understanding
6. Worldlessness: The Brain as 'Buy Button'
7. Poor in World: Augmenting Animality
8. World-Forming: The Agentic Consumer
9. Self-Determination and Implications of Mining the Brain