Differing Outlook of Contemporary Advertising

Articulating Diversity, Decoding Polarization: Online Responses to Coca Cola's Memleket Advertisement (Alparslan Nas) - University Students' Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications Theory (Ersin Diker /Zekiye Tamer Gencer) - Public Response to 'Coup Attempt' through Media: An Analysis of the July 15 Advertisements in Hürriyet Newspaper (Dilara Nergishan Koçer) -The Transformation of the Perception of Hegemonic Masculinity in Cinema through Television Advertisements (Ömer Aydinlioglu /Gökhan Gültekin) - The Use of Sexuality in Advertisements of New Media in the Context of Reversing Social Norms (Sefer Kalaman) - Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation (Naim Çetintürk / Emel Poyraz) - A General Overview on Turkish Comedy Movies in the Context of Advertising Discourses (Birgül Alici) - Philanthropic Advertising: Creative Ways to Raise Awareness of Humanitarian Issues (Gonca Uncu) - Ruling Consumers' Subconscious through Subliminal Symbols in Advertisements (Gül Dilek Türk) - Analysing Political Advertising in the Context of New Media Literacy (Hacer Dolanbay) - The Commercial Film for the 15th Istanbul Biennial as an Example for an Interactive Art: #Biennialinthecity (Rabia Demir / Gönül Cengiz) - Commodity Fetishism and Advertising (Ibrahim Kiçir / Celil Ünal)