Media and Food Industries: The New Politics of Food

Chapter 1. Introduction: New Food Politics.- PART 1: CONTEXTS.- Chapter 2. Resisting 'Agribusiness Apocalypse': The Pleasures and Politics of Ethical Food.- Chapter 3. Food Television and Celebrity Chefs: Lifestyle Branding and Commodified Idyllism.- PART 2: CONNECTIONS.- Chapter 4. The 'Social Life' of Celebrity Brands: Maggie Beer's Verjuice.- Chapter 5. Media Tourism and Rural Romance: Constructing Food Television's 'Cult Geographies'.- Chapter 6. 'It Tastes Better'? Cookbooks, Happy Farmers and Affective Labour.- PART 3: APPROPRIATIONS.- Chapter 7. Media, Supermarkets and the Strategic Manufacture of Consumer Trust.- Chapter 8. Soft-Selling Supermarkets: Food Television and Integrated Advertising.- Chapter 9. Conclusion: A New Politics of Food?.