Introduction to Business Communication

Contents: Michael B. Hinner: General Introduction: Can Quality Communication Improve Business Relationships? - Arthur B. VanGundy: "Structuring the Fuzz": The Design of Ideation for New Product Ideas - Arthur B. VanGundy: Overcoming Productivity Losses in Brainstorming and Brainwriting Groups - Charles R. Berger: Planning Theory and Strategic Communication: Achieving Goals Through Communicative Action - Klaus Krippendorff: Monologue, Dialogue, and Ecological Narrative - Gert Jan Hostede: A Bridge Requires a Gap - Myron W. Lustig/Jolene Koester: Cultural Patterns and Intercultural Communication - Larry A. Samovar/Richard E. Porter: Understanding Intercultural Communication: An Introduction and Overview - Debbie D. DuFrene/Carol M. Lehman: The Pursuit of Unity in Diversity: Overcoming Challenges in Intercultural Communication - Judith N. Martin/Rita Wuebbeler: Contributions to International Business Practices - Edwin R. McDaniel: Culture and Communication in Japanese Organizations - Geert Hofstede: The Universal and the Specific in 21 st Century Management - Marieke De Mooij: Convergence and Divergence in Consumer Behaviour: Implications for Global Advertising - Felipe Korzenny/Betty Ann Korzenny: A Psycho-Socio-Cultural Approach to Hispanic Market Research in the United States - Felipe Korzenny: To Translate Or Not to Translate, That is the Nagging Problem! - Olaf Werder: Culture and Corporate Communication: The Influence of Values on Media Perceptions and Reporting Styles of Coca-Cola's Reaction to the 1999 Poison Crisis in Europa - Young Yun Kim: Adapting to an Unfamiliar Culture. An Interdisciplinary Overview - William B. Gudykunst: Theories of Intercultural Communication.