The Presentation Lab: Learn the Formula Behind Powerful Presentations

Element A IntroductionA1 Before We Get Started...The Presentation Labs Hypothesis 004A2 Welcome tgo the Presentation Lab 008A3 What this Book Is Not About... 012A4 The Impact (& Sourse) of Poor Presentations 016A5 Myth Busting 020Element B The Basic Tools for the JobB1 The Power of Inspiration: From Okay ...to Good ...to Optimized 030B2 The Appliance of Science: A Beginner's Guide 034B3 Business Storytelling: What's All the Fuss About? 038B4 Business Storytelling: Getting Your Story Straight 042B5 Introducing Presentation Optimization 048Element C The Base Elements of Your PresentationC1 The Base Elements of Your Presentation 054C2 Respect the Audience 056C3 Audiences: The Most Complex of Beasts... 058C4 The Audience Pathway 074C5 Message: What's the Point? 082C6 Messaging: Simplicity Is Not Stupidity 086C7 Give Them Something They Will Remember ... And Then Let It Travel 088C8 Structuring Your Message: The Power of the Storyflow 092Element D Creating Compelling ContentD1 What Is Content 098D2 Slicing Up Your Content (With a Little Help from Occam's Razor) 108D3 Valuable Visuals 120D4 A Picture Paints a Thousand (Different) Words... 122D5 Open Access Imagery 138D6 Art over Effectiveness 142D7 Dealing with Data 150D8 From Visual Concept to Visual Presentation Aid 158D9 In Conclusion 160Element E Delivering thew Final ResultsE1 PowerPoint, the Shed, & an Electric Screwdriver 164E2 What Is Blended Presenting? 168E3 Understanding the Presentation Landscape 170E4 Blended Presenting: A Customer's Tale 180E5 Tools for the Job 184E6 Something for the Sales Managers 206F1 Putting the Theory into Practice 210G1 In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236H1 Conclusion 242References 244Index 248