Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World

Author's Note 1Prologue 5Part Onechapter one Little Doc (1885-1907) 13chapter two The Odd Couple (1907-1915) 29chapter three Mr. Smith Goes to Wall Street (1915-1929) 61chapter four The Grocer (1929-1940) 101Part Twochapter five Wall Street to Main Street (1940-1942) 137chapter six Investigate Before You Invest (1942-1957) 171chapter seven Good-bye, Beane--Hello, Smith (1957-1970) 227chapter eight Bullish on America (1970-1980) 271chapter nine Mr. Integrity (1980-1985) 337chapter ten The Eternal Optimist (1985-1993) 355chapter eleven Cementing the Principles (1993-1997) 415Part Threechapter twelve It Should Have Been a Solid Legacy (1997-2001) 457chapter thirteen The Day My Father Wept (2001) 497chapter fourteen The Death of Mother Merrill (2002-2007) 511chapter fifteen Catching Lightning in a Bottle (2008) 549Epilogue 565Index 578