Television Goes Digital

The Changing Television Business.- Introduction: The Digital Evolution of Television.- TV or Not TV: Where Video Is Going.- The New Screen for Video.- The End of Advertising As We Know It.- From the Marketers' Perspective: The Interactive Media Situation in Japan.- Technology: Content Creation and Distribution.- Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool.- Television Via Satellite.- Creation and Distribution of 4 K Content.- Content.- Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond.- Video on the Internet: The Content Question.- YouTube Changes Everything: The Online Video Revolution.- Digital Archiving in the Entertainment and Professional Media Market.- Content.- Spectrum Policy and the Public Interest.- Cognitive Radios in Television White Spaces.- Digital Rights and Digital Television.