Organizations in the Face of Crisis: Managing the Brand and Stakeholders
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- Artikel-Nr.: 10309331
Beschreibung
PART I: THE ORGANIZATION, THE BRAND AND THE ORGANIZATION'S STAKEHOLDERS 1. Acknowledging the Relationship between an Organization, its Stakeholders and Brand 2. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis 3. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts PART II: STRATEGY AND THE EMERGENT CRISIS 4. Understanding the Nature of a Crisis: Why it has the potential to Effect an Organization, its Stakeholders and the Brand 5. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts 6. Managing the Brand Trauma (that accompanies a brand crisis) PART III: IMPLEMENTING THE STRATEGY 7. Building a Crisis Management and Recovery Plan 8. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, its Brand, Stakeholders and the Future
Eigenschaften
Breite: | 139 |
Gewicht: | 254 g |
Höhe: | 215 |
Länge: | 10 |
Seiten: | 183 |
Sprachen: | Englisch |
Autor: | Dennis W. Tafoya |
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