Drivers of Global Business Success: Lessons From Emerging Markets
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Beschreibung
Preface Notes on the Contributors Introduction: Understanding Emerging Markets PART I: WHY EMERGING MARKETS? World Trade Trends A General Look at Emerging Markets PART II: VIEWS ON EMERGING MARKETS: MANAGEMENT THINKING IN TRANSITION Market Orientation from a Hungarian Perspective; J.Berács Leadership in Central and Eastern European Countries; M.Reichl, G.A.Wührer & V.Sriram Market Entry Strategy of a Slovenian Jewelry Producer; V.Bobek PART III VIEWS ON EMERGING MARKETS: MANAGEMENT IN PRACTICE Give a 'FILIP' to Your Marketing Programme; R.Chhibba Export Success: Lessons from Award-Winning Pakistani Firms; F.Arif & I.Amir Ge rdau: Multinational Steel Giant from Brazil; R.M.Moore China Business: A Relationship-Based Market-Entry Approach; H.Chiu & G.A.Wührer The Attractiveness of the Azerbaijan Market: The Case of Betek Dilek; Z.Nayir & F.Z.Bilgin Expansion to International Markets by use of Product and Trade Name Franchising: The Case of Kompen; Ç.Ünüsan Best Practices in Emerging Markets: Examples from the US Hotel Industry; M.A.Anikeeff International Market Entry and Expansion Strategies of Anadolu Efes A.S.; I.Eren-Erdogmus, H.Tasdemir-Çaloglu & M.Bodur Ashanti: Saving an African Mining Giant; M.H. Warsame & F.Manu From Obligation to Opportunity: A Case Study of Tasty Bite; A.Vasudevan, M.Vasudevan & K.Kilachand PART IV LESSONS LEARNED From Classical to Neoglobal Perspectives The Organization The Markets The People The Operations Concluding Thoughts Appendix Methodology for Networks: A Meta Analysis Bibliography Index
Eigenschaften
Breite: | 138 |
Gewicht: | 556 g |
Höhe: | 216 |
Seiten: | 298 |
Sprachen: | Englisch |
Autor: | F. Bilgin, G. Wührer, V. Sriram |
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