The Durable Use of Consumer Products: New Options for Business and Consumption

Preface. List of Tables and Figures. Part I: Concepts and Issues. 1. Marketing and the Durable Use of Consumer Goods: A Framework for Inquiry; M.M. Kostecki. 2. Product Durability and Re-take after Use; W.R. Stahel. 3. Product Durability and Marketing Strategies; M.M. Kostecki. 4. Product Stewardship and Useful Life Concept: The Challenges for Business; J.-O. Willums. 5. Sustainable Product Design; M. Charter. 6. Extended Product Responsibility in the US Electronic Industry; P.S. Dillon. Part II: Cases and Business Perspectives. 7. Kodak's Product Optimization Program; H.H. van Teffelen. 8. Rank Xerox Product Stewardship; I. Maslennikova. 9. Product Stewardship: The Case of Digital Equipment Corporation; R. Merlot. 10. Determinants of the Life Span of Household Equipment: The Case of Poland; M.M. Kostecki, et al. 11. Collector's Car and Marketing of New Vehicles: The Case of Daimler-Benz AG; B. Mc Crossan Maire, M. de Groot. 12. Conclusions; M.M. Kostecki. Glossary. Bibliography. Index.