Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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Beschreibung
List of Figures List of Tables Preface PART I: TOWARDS PLACE BRANDING Introduction The Origins of Place Branding Immediate Discipline Summary of Part I PART II: PLACE BRAND STRATEGY Strategic Place Branding Elements Signature Case Dubai: Brand Strategy Case Zeeland (The Netherlands): Place Identity Research Case Flanders (Belgium): Place Identity Research Summary of Part II PART III: PLACE BRAND PERFORMANCE Place Brand Performance Elements Signature Case Dubai: Projected Image Research Mini Case Zeeland (The Netherlands): Place Experience Summary of Part III PART IV: PLACE BRAND SATISFACTION Place Brand Satisfaction Elements Case The Netherlands: Perceived Image Research Signature Case Dubai: Perceived Image Research Summary of Part IV PART V: CONCLUSION The 3-gap Place Branding Model Signature Case Dubai: Research Conclusions How to Build Strong Place Brands that Bridge Gaps Appendix I: Suggested reading Appendix II: Survey Content Analysis Procedure Dubai Canary Islands Flanders Florida Morocco Singapore Wales References
Eigenschaften
Breite: | 156 |
Gewicht: | 672 g |
Höhe: | 244 |
Länge: | 25 |
Seiten: | 324 |
Sprachen: | Englisch |
Autor: | F. Go, R. Govers |
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