Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Acknowledgements Preface Know Who You Are Commitment 1: Think Of Your Brand As A Person Know Your Audience Commitment 2: Understand Short And Long-Term Needs Commitment 3: Co-Create With People Commitment 4: Understand How People Experience Commitment 5: Measure And Optimize Commitment 6: Introduce A 'Love Tester' Know What You Will Bring Your Audience Commitment 7: Build A Clear Brand Design Architecture Commitment 8: Continuously Innovate Commitment 9: Give Your Value Proposition The Four Design Drivers Know How You Will Bring It To Your Audience Commitment 10: Create A Clearly Recognizable Identity Commitment 11: Embrace Three Design Principles Commitment 12: Create One Vocabulary For The Whole Organization Commitment 13: Recognize The Maestro And The Virtuoso Commitment 14: Nurture Your Talent Commitment 15: Create A Shared Culture In Closing Bibliography