Network Advantage: How to Unlock Value From Your Alliances and Partnerships

Acknowledgments ixPreface xiIntroduction All Roads Lead to London 1Chapter 1 Network Advantage: Making the Stealth Bomber 23Chapter 2 Comparing Network Advantage: Sony versus Samsung 49Chapter 3 The First-Degree Perspective: Strengthening the Foundation of Network Advantage 73Chapter 4 The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage 91Chapter 5 Evaluating and Changing Your Alliance Portfolio Configuration 117Chapter 6 The Third-Degree Perspective: Achieving the Status Advantage 143Chapter 7 Assessing and Increasing Your Status: Extracting Energy from Waves 171Chapter 8 Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy 189Chapter 9 Recognizing Patterns: Two Alliance Portfolio-Building Styles 207Chapter 10 Management Practices to Sustain Network Advantage 225Appendix One About Our Research 249Appendix Two The Toolbox 257Appendix Three Directory of Company Names 289Glossary 291Index 295