Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets

Chapter 1        Convergence of Local Enterprises with Large Corporations:

Bridging Industry 4.0 Functions on Broader Business Canvass

Rajagopal

Part I              Industry and Technology Management

Chapter 2        Validation and Modelling of Drivers and Barriers for Multivendor ATM        Technology in India from the Perspectives of Banks

Jyotiranjan Hota and Saboohi Nasim

Chapter 3        Leveraging Technology for Shared Services Transformation

MVN Naga Lakshmi, YVN Sai Sricharan, and T. Vijayakumar

Chapter 4        Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India: Issues and Challenges

Srikanta Kumar Naik and Ranjit Roy Ghatak

Part II             Corporate Financial Management

Chapter 5        Managing microfinance institutions: Analyzing how relationships influence entrepreneurial behavior

Fernando A. Moya-Dávila and Ananya Rajagopal

Chapter 6        Directing Institutional Capital to India's Renewable Energy Sector

Labanya Prakash Jena and Chavi Meattle

Chapter 7        Risk Management in Emerging Markets in Post 2007-2009 Financial Crisis:

Robust Algorithms and Optimization Techniques under Extreme Events Market Scenarios

Mazin A. M. Al Janabi

Part III                       Human Resources Management

Chapter 8        Stakeholder influence on decision-making:

From e-movements (#metoo) to corporate social responsibility policy

Andree Marie Lopez-Fernandez         

Chapter 9        Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification: An empirical study

Bindu Chhabra

Chapter 10      Human Resources as Business Value Creator:

Business Philosophy Revisited

Deepak Sharma

Part IV           Macro-Economic and Social Factors

Chapter 11      Impact of Foreign Direct Investment on GDP Growth Rate in India:

Pooja Gupta, Vikku Aggarwal, Karan Champaneri, and Kritika Narayan

Chapter 12      Macroeconomic Variables Affecting External Commercial Borrowings:

An Investigation

Pooja Misra and Jagdish Shettigar

Rohit Vishal Kumar

Chapter 14      Values Based Control in Land Acquisition for Infrastructure Projects

                        Suresh Mony and Narayani Ramachandran

Part V             Marketing Management and Enterprise Efficiency

Chapter 15      Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment

Ananya Rajagopal

Chapter 16      Testing the Moderation Effects on Gartner's Customer Relationship Management Practices and Customer Acquisition

Subhasish Das, Manit Mishra, and Prasanta Kumar Mohanty

Chapter 17      Effectuation and causation approaches in entrepreneurial marketing:

A set-theoretical model

Pável Reyes-Mercado and Rajeev Verma

Chapter 18      Competency Evaluation for Social Media Usage:

A Comparative Study of Male and Female

Sourabh Sharma and Megha Sharma

Chapter 19      Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System

Shalini Garg and Shipra Sharma

Chapter 20      Impact of Culture, Community, Communications and Leadership on Social Enterprises Effectiveness in Africa

Satyendra Singh, Kamel Fantazy, Darina Saxunova, and Peter M. Lewa