Competitive Branding Strategies: Managing Performance in Emerging Markets
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- Artikel-Nr.: 10392769
Beschreibung
Table of Contents
Part 1: Understanding Market Competition
Chapter 1: Managing brands in Competitive Marketplaces
Chapter 2: Branding Decisions
Chapter 3: Brand Positioning and Value creation
Part 2: Managing Brands
Chapter 4: Branding Strategy
Chapter 5: Brand Portfolio Management
Chapter 6: New Trends in Brand Management
Chapter 7: Branding in Emerging Markets
Part 3: Control and Measurement
Chapter 8: Brand-Market Risks
Chapter 9: Brand Audit
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