Transgenerational Marketing: Evolution, Expansion, and Experience

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Beschreibung

About the Author

Acknowledgements

Preface

Section I: Theoretical Foundations

Chapter 1 Evolution of Marketing Scholarship

Chapter 2 Transgenerational entrepreneurship

Section II: Growth of Functional Perspectives

Chapter 3 Generations of Innovation and Technology

Chapter 4 Growth of Supply Chain Management

Chapter 5 Evolution of Decision making in Marketing

Chapter 6 Development of Consumer Behavior

Chapter 7 Industrial Marketing across Generations

Section III: Global Transformations

Chapter 8 Shifts in Market Competition

Chapter 9 Business Diplomacy and Corporate Social Initiatives

Chapter 10 Next Generation Market and Consumerism

Index Terms

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