Higher Education Marketing in Africa: Explorations into Student Choice

 

 

S/N

Contributing Author(s)

Proposed Chapter Title

1

Godwin Tindyebwa Muhangi

Mbarara University of Science and Technology, Uganda

gomuti@gmail.com

 

Adrian Mwesigye

Mbarara University of Science and Technology, Uganda

Email: arm@must.ac.ug

 

Delving into Undergraduate students' choice of higher education in Uganda

 

2

Sunday Olaleye

University of Oulu, Finland

sunday.olaleye@oulu.fi

 

Social Media Marketing: A Strategy to reach University Stakeholders

 

3

Cosmos Nike Nwedu

Federal University Ndufu-Alike Ikwo, Nigeria

cosmosnike.nwedu@gmail.com

 

Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities

 

4

Adefulu, Adesoga

Babcock University

adefulua@babcock.edu.ng

 

Evaluating Student Choice Criteria for Selecting University in Nigeria

5

Dandison Ukpabi

University of Jyväskylä, Finland

dandison.c.ukpabi@jyu.fi

 

Sunday Olaleye

University of Oulu, Finland

sunday.olaleye@oulu.fi

 

Public vs Private Universities in Nigeria: Market Dynamics Perspective

 

6

Emmanuel Ojo

University of the Witwatersrand, South Africa.

Emmanuel.Ojo@wits.ac.za

 

Sustainability Marketing in Africa's higher education: The Case of South Africa and Nigeria

 

7

Christine Charity Mwebesa

Felix Maringe*

University of the Witwatersrand, South Africa

Felix.Maringe@wits.ac.za

 

An Integrative Model for Marketing Higher Education: Branding beyond survival to posterity

8

Samia Chasi

University of the Witwatersrand, Johannesburg

13988@students.wits.ac.za

 

 

Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility

 

9

Ajayi, Oluseyi

University of Ibadan, Nigeria

seyican.doit@gmail.com

 

Government Policies on Education

 

101

Abina, Musiliu Babatunde*

Ajayi, Oluseyi and

Lawal, Azeez Tunbosun

University of Ibadan, Nigeria

babsabina@yahoo.com

 

The University as a Brand

 

11

Folarin, Jamiu*

Mikail Alan

Adesina, Kola

Crescent University, Nigeria, Nigeria; folarinjamiu@gmail.com

 

Challenges and Prospects of Islamic Universities in a Multi-Religious Society

 

12

Felix Maringe

University of the Witwatersrand, South Africa

Felix.Maringe@wits.ac.za

 

 

Marketization in African universities in an era of decolonization: continuities and discontinuities

 

13

Kolade Ajilore

Babcock University, Nigeria

ajilorek@babcock.edu.ng

 

Joshua Suleiman

Babcock University, Nigeria

suleimanj@babcock.edu.ng

 

Corporate identity and student enrolment in Nigerian universities

14

Osuntubo, Oladipo

Queen Margaret University, UK

OOsuntubo@qmu.ac.uk

 

The proliferation of Non-Public universities in Sub-Saharan Africa: History and Drivers

 

15

Stella Amara Aririguzoh

Covenant University, Nigeria

stella.aririguzoh@covenantuniversity.edu.ng

 

Odion Oscar Odiboh

Covenant University, Nigeria

odion.odiboh@covenantuniversity.edu.ng

 

Marketing Private Christian Higher Education in Nigeria