Eye Tracking in Tourism

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Beschreibung

Chapter 1: Introduction to Eye Tracking in Tourism.

Part I: Eye tracking methods, concepts and applications.

Chapter 2: A review of eye-tracking methods in tourism research.

Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts.

Chapter 4: Eye-tracking: Evaluation, potential, and limitations of field applications.

Chapter 5: Knowledge Co-Creation through Eye Tracking in Tourism.

Part II: Eye tracking research and case studies.

Chapter 6: The Relevance of Eye-Tracking to Understand Users' Practices and Content Interpretation in Tourism-related Online Navigation.

Chapter 7: Areas of Interest on Destination Websites: A Generation Y's Perspective.

Chapter 8: Measurement of visual attention to advertising using eye-tracking techniques.

Chapter 9: User Experience Improvement for Online Travel Agencies through Eye-tracking - the Onlineweg.de Case Study.

Chapter 10: Areas of interest for a CSR certificate on touristic websites: An eye tracking experiment using the example of TourCert.

Chapter 11: Acquiring sustainability information in holiday travel.

Chapter 12: The museum learning experience through the visitors' eyes: An eye tracking exploration of the physical context.

Chapter 13: Using Mobile Eye-Tracking to Inform the Development of nature tourism Destinations in Iceland.

Chapter 14: Viewing behaviour and task performance on Austrian destination websites: Comparing Generation Y and the Baby Boomers.

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