Fundamental Theories of Business Communication: Laying a Foundation for the Field
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Beschreibung
- Introduction
- How We Selected the Theories
- A Typology of Business Communication Theories
- Theory Classifications
- Channels and Barriers
- Cultural Characteristics and Influences
- Flows and Patterns
- Meaning-Making and Discovery
- Motivation and Persuasion
- Organizational Structures
- Reasons and Representations
- Emerging and Noteworthy Theories
- Theory Traditions and Influences
- Why We Need Business Communication Theories
- Conclusion and Future Development
- Recommended Readings
Eigenschaften
Breite: | 148 |
Höhe: | 210 |
Seiten: | 266 |
Sprachen: | Englisch |
Autor: | Jacqueline Mayfield, Milton Mayfield, Robyn Walker |
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