Share This Too: More Social Media Solutions for PR Professionals

List of Contributors viiForeword - Brian Solis ixIntroduction - Rob Brown and Stephen Waddington xiiiPart I. The Future of Public Relations 11 Digital PR is Dead: Social goes mainstream - Rob Brown 32 The Shift to Conversation: Content, context and avoiding cheap talk - Dom Burch 113 Content Frameworks: Using content to achieve marketing communications goals - Robin Wilson 21Part II. Audiences and Online Habits 314 Planning: Audiences, media and networks - Ged Carroll 335 Digital Anthropology - Kate Matlock 416 Understanding Social Capital - Adam Parker 497 The Unsocial Web - Dr Mark Pack 59Part III. Conversations 678 Gamification: Engaging audiences through play - Sharon O'Dea 699 Community Management - Paul Fabretti 7910 Curation - Michael Litman 8911 Live Social Events - Russell Goldsmith 97Part IV. New Channels, New Connections 10512 Mobile Media - Stephen Davies 10713 To App or not to App - Scott Seaborn 11514 The Visual Web - Dan Tyte 12315 Finding Your Way Around - from Foursquare to Google Glass - Matt Appleby 13116 Connected Employees - Kevin Ruck 139Part V. Professional Practice 14917 Social Media and the Law - Hanna Basha 15118 Online Crisis Management - Chris Norton 15919 Wikipedia and Reputation Management - Stephen Waddington 16920 The Rise and Rise of Digital Pharma - Becky McMichael 17921 Social in Corporate Communications - Rachel Miller 19122 Putting the Social into Corporate Social Responsibility - Stuart Bruce 20123 Building a Personal Brand Online - Richard Bailey 20924 The Social CEO - Jane Wilson 21725 Working across Borders and Boundaries - Juilo Romo 225Part VI. Business Change and Opportunities for the Public Relations Industry 23326 Laying the Foundations for a Social Business - Jed Hallam 23527 Social Commerce: Show me the money - Katy Howell 24128 How to Change Organizational Mindset - Gemma Griffiths 25129 The Six Influence Flows - Philip Sheldrake 259Part VII. Future Proofing the Public Relations Industry 26930 Metrics that Matter - Richard Bagnall 27131 Quantified Self - Drew Benvie 27932 Network Topology - Andrew Bruce Smith 28733 The Public Relations Power of "Big Data" - Simon Collister 295Index 305