Green Marketing in Emerging Economies: A Communications Perspective

Section 1: Green Communications and Positioning

Chapter 1: Green Integrated Marketing Communications in Africa by Dr Kojo Kakra Twum and Dr Andrews Agya Yalle

Chapter 2:  Green Integrated Marketing Communications: An Asian-African Comparative Study by Dr Genevieve Bosah.

Chapter 3:  Environmentalist Political Communication: Nation-branding and Political Socialization Through Environmentalism by Prof. Ahmet Ilkay Ceyhan

Chapter 4: Green Positioning Strategies by Dr Abdul-Hamid.

Section 2: Green Washing

CHAPTER 5: Green Positioning: A Focus on South and India by Dr Meenakshi Gujral

Chapter 6: Greenwashing by Dr Gül Kaner

Chapter 7: A Critical Approach to Corporate Greenwashing Activities Under the Roof of Corporate Social Responsibility by Dr Banu Bertan

Chapter 8: Green Washing, Green Knowledge and Green Communications: Exploring the Links by Dr Hilda Dondolo

Section 3: Managing Green Branding Marketing:: Traditional, Digital and Service Perspectives

CHAPTER 9: Green Branding by Dr Derya Yalçin

Chapter 10: Green Marketing in the Online environment by Dr Moses Moshe Vhukeya

Chapter 11: Green Service Innovation and Servitization by Dr Ufuk Gür

Chapter 12: Opportunities and Challenges in Green Marketing by Dr Daniel Ofori