Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Consumer Behavior and Addiction.- An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice.- Antecedents of Behavior Change.- Achieving Satisfaction with a Long-Term Service.- Using Fear Appeals for AIDS Prevention.- Measuring the Effectiveness of Emotional Commercials.- A Proposed Theoretical Model for Dyadic Marketing.- Bases for the Formation of Product Gender Images.- An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk.- Evidence of a New Brand's Success.- Deviation from Price Expectation.- Life Begins when the Kids Leave Home and the Dog Dies.- A Health Oriented Explanation for Snacking Behavior.- Lifestyle Research in the Context of Household Economic Behavior.- An Exploratory Empirical Inquiry into Consumer Logistics.- The Diffusion of Innovations.- An Empirical Study of the Relationship between Personal Values and Innovative Purchasing Behavior.- A Study of the Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East.- What is Time?: An Empirical Exploratory Investigation.- Debt Swap for Education.- The Interplay between Consumption and Politics in the Polish Economy.- The Mauiladora Program.- The U.S. Canada Free Trade Pact.- Global Branding Policies by the Big Three Soapmakers.- International Marketing Strategies of the U.S. Fast Food Franchises.- Global Sourcing.- Organizational Commitment and International Competitiveness.- Swedish Consumers Attitudes towards Imported Products.- A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Customers.- Individual Differences Moderators of Country-of-Origin Effect on Product Evaluations.- Consumer Satisfaction with Foreign and Domestic Products.- Foreign vs. Local Tourist Attitudes Toward Food Vending Places in Singapore.- Franchising of U.S. Fast Food Chains in Hong Kong.- Building Exporting Capabilities.- Accelerated Change in the Pacific Rim.- Aspects of Outshopping.- Foreign Direct Investment in the U.S..- Environmental Factors and Wholesaler Structure in Nigeria.- International Marketing: The Perils of Causal Reasoning from Single Instances.- An Evaluation of the Current Export Marketing Practices of United States Firms.- Exporting Market Share Analysis.- The Relationship between Managerial Characteristics and Exporting Behavior.- A Model of Marketing Strategy for Export Trading Companies.- Client-Sponsored Marketing Project Courses.- Internationally-Oriented Marketing Curriculum Development.- A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom.- Marketing's Greatest Challenge.- An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers.- Conjoint Analysis as a Methodological Approach in Ethics Research.- An Overview of Ethical Considerations in Industrial Marketing.- An Update on the Definition of Marketing.- An Investigation of Marketing Educators' Activities and Perceptions Regarding Teaching and Research.- The Language of Marketing.- Examination Procedures in Marketing Education.- A Study of the Effects on Buyer's Choice between Different Price Incentives.- An Exploratory Study on Consumers' Attitudes Toward Rebates.- Retailers Perception of In-Store Customers' Attitude Toward Rebates.- Retailer Perception of In-Store Customer Responsibility.- Self-Image of Elderly and Non-Elderly Consumers.- The Product Warranty Audit.- Segmenting the Transit Bus Market.- Marketing when Payment is Voluntary.- Spurious Awareness in the Wine Industry.- Assessing the Descriptive Accuracy of Three Theories of Long-Term Profitability for a Service Industry.- The Effect of Celebrity Endorsement Announcements on Stock Prices.- A Comparison of Forecasting Methods for Estimating the Sales of a Retail Firm.- Consumer Incentives Programs.- Is the Marketing Concept Short-Term Oriented.- Marketing Inertia.- An Examination of the Focus Strategy.- The First Client Abroad.- Orga