Proceedings of the 1995 World Marketing Congress

The Olympics and the Marketing of Sports.- International Trade, Joint Ventures and Related Strategies.- Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation.- Theoretical Concepts and Practical Applications.- Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment.- Selling and Sales Management Issues: Strategic Issues in Sales Management.- Cross Cultural Issues in Consumer Behavior: Special Topics.- Developments in Marketing Research: New Directions in Marketing Research.- Pricing and Countertrade (Pricing & Barter).- Services Marketing Track: Management Issues in Services Marketing.- Contemporary Issues in Asian/Pacific Markets.- Channels of Distribution, Strategic Alliances and Direct Marketing.- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior.- Development in Marketing Research: Analytical Techniques: New Applications.- Relationship Marketing: Sex, Service Quality and Customer Satisfaction.- Challenges of Marketing and Economic Development: Contemporary Issues.- Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances.- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior.- Issues in International Retailing: Contemporary Issues in Retailing.- The Olympics and the Marketing of Sports: Sponsorship.- Relationship Marketing: A New Philosophy for Marketing or a New Function.